With years of experience in wholesale, I started my journey feeling like just another salesperson—moving boxes without truly understanding the quality or value of the products I was selling. It wasn’t until I transitioned into hazardous wholesale, working with products that were recognised for their quality and not just their price, that my perspective shifted.

Being trained on specific products for particular applications opened my eyes to the importance of product knowledge. I realised that during my time in wholesale, when a customer asked for a product, I would often just sell what was easiest, not necessarily what was best for their needs.

This experience taught me a valuable lesson: Taking the time to understand the products you sell—their features, applications, and benefits—gives you the tools to sell with confidence, not just on price. In an increasingly competitive market, true success comes from providing the right solution, not the cheapest one.

Today, I’m committed to helping businesses and customers make informed decisions, offering more than just a product, but a quality solution that fits their needs.